All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin

Book Title: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Publisher: Portfolio

Author: Seth Godin

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Seth Godin with All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

  • Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
  • Purple Cow, New Edition: Transform Your Business by Being Remarkable
  • Tribes: We Need You to Lead Us
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
  • Contagious: Why Things Catch On
  • Positioning: The Battle for Your Mind
  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
  • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
  • Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
  • Linchpin: Are You Indispensable?